Update Site SEO Settings: Title, Description, & Keywords

Overview

With this advanced setting section you can change your site's Search Engine Optimization (SEO) settings by adding a site title, meta description, or meta keywords.

Please note: You can change each page's SEO settings via the Manage Pages section.

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's un-paid search results.  Sometimes this is called "natural" or "organic" traffic.

Editing your SEO settings

In the editor, press Site Settings then SEO

Enter a site title, description and/or meta keywords

Site Title

Title tags are possibly the most important tag for your site's SEO.  Like the title of a chapter in a book, your title tag tells people and search engines what your page is about.

Your title will appear in the title bar of your web browser and also describes your site in the search engine results:

The title tag should contain important keywords to help search engines determine what your page is about. Also, real people will be reading your site's title when deciding whether or not to click on a search result, so make the title people-friendly.

Site Description

Your site description is not important to search engine rankings but is very important for compelling users to click-through to your site. The description appears underneath your link in search engine results:

The meta description is your opportunity to advertise content to searchers and to let them know exactly whether your page contains the information they're looking for. Create a concise and compelling description that a searcher will want to click.

Site Keywords

The major search engines do not use meta keywords to determine your site's ranking.  In fact, on Bing.com, your site can be penalized for having overly "spammy" keywords.  However, some smaller free directories and search engines may still use them to help categorize sites.  The choice of whether or not to include keywords is up to you.