Update Site SEO Settings

Overview

Improve your site’s visibility to search engines and boost organic traffic by filling in the site’s SEO fields. This makes it easier for search engines to know what your sites are all about so they can be displayed higher on search result pages (SERPs).

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid search results. This is also known as "natural" or "organic" traffic. The better your site's SEO, the more likely it is to rank well in search results.

Guide

Editing your SEO settings

Click Settings on the left panel and click SEO. From here, fill the Site Title, Site Description and Site Keywords fields. The text you enter in the first two fields will be used by search engines to understand what the site is all about.  

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Site Title

This is the most important tag for your site SEO. Like the title of a chapter in a book, this tag tells people and search engines what your page is about.

The site title appears in the title bar of the web browser and in search engine results.

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The title tag should contain important keywords to help search engines determine what your page is about. Also, real people will be reading the site title when deciding whether or not to click on a search result, so make sure to make it people-friendly.

This field can be connected to the Content Library via Connected Data. For more, read this.

Site Description

The site description may be used by search engines when they display the content of your site on their results page. So, while this field is not important for search engine rankings, it is very important for compelling users to click through to the site.

This description is your opportunity to advertise site content to people and let them know exactly whether your page contains the information they're looking for. Create a concise and compelling description that people will want to click on.

This field can be connected to the Content Library via Connected Data. For more, read this. updatesiteseo3_en-US.png

The meta description is your opportunity to advertise content to searchers and to let them know exactly whether your page contains the information they're looking for. Create a concise and compelling description that a searcher will want to click.

Site Meta Keywords

The major search engines do not use meta keywords to determine your Site's ranking. In fact, on Bing.com, your site can be penalized for having overly "spammy" keywords. However, some smaller free directories and search engines may still use them to help categorize Sites. The choice of whether or not to include keywords is up to you. 

Considerations

Enter titles and descriptions on a page level

It's a best practice for each page of your site to have a unique title and description. For this reason, we recommend entering your page title and description individually in the Page Settings menu.

Branding and Keywords

Branding is important for SEO and using keywords and certain phrases can help your search engine ranking. Using similar keywords and language on each page also helps enhance SEO.

Meta Keywords

Meta keywords are not important when setting up your SEO. In the past, meta keywords were used excessively in search engine ranking. However, keywords are now used to detect spam Sites. When focusing on SEO, focus on the title, description, and URLs for both your Site and pages.