The Project Dashboard (previously named "Site Dashboard") is your central location to view and manage an individual site. What you see in the side panel will depend on the features added to the site and the status of it, for example if your project does not have membership, you will not see the membership section.
Next to the project, click the Project Dashboard icon () to see general information about the site.
The Performance tab in the Project Dashboard contains the following pages:
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Highlights. Provides a high-level overview of your project's SEO and AEO performance. To learn more, see Site SEO and AEO Highlights.
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Visibility. Once AI Visibility is activated, this page displays how your brand's AI visibility compares to your competitors. You can view your brand's positioning and which prompts you are currently tracking. To learn more, see Site Performance: AI Visibility.
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Traffic. Contains data on site visits over time for both real visitors and LLM bots. To learn more, see Site Traffic Analytics.
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Engagement. Shows visitors by device, along with visits and page views. You can also see how many times visitors clicked your phone number.
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Optimization Center. This area contains tools and recommendations to help better optimize your site, such as content suggestions, page and blog SEO, image alt text, external links and more.
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AEO Configurations. This is where you configure competitors, prompts, LLMs, and geographic location for AI Visibility. To learn more, see AI Visibility Configuration.
The stats email includes an overview of the stats and a View full stats button. Monthly stats emails are sent on the 3rd of each month, and weekly stats emails are sent every Tuesday, starting at 13:00 UTC. Stats emails are only sent if the site had more than 10 visits.
The email compares the current period with the previous one, including:
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Visits. Total of unique views of the site's pages. For example, if 1 visitor saw the page 5 times, it would count as 1 visit.
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Page Views. Total of non-unique views of the site's pages. For example, if 1 visitor saw the page 5 times, it would count as 5 views.
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Form Submissions. How many forms were submitted.
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Emails Sent. The number of times a click-to-email link or button was clicked anywhere on the site.
The Store section will appear if the site has the native store or third party store.
The Store section of the Project Dashboard contains the following pages:
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Sales. View and manage orders, abandoned carts, and discounts.
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Catalog. View and manage product catalog, categories, product options, and product customizations.
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Business settings. View and manage your business profile, payments, shipping and pickup, taxes, checkout, emails, and store setup.
The Membership portion of the Project Dashboard only appears if you have Membership installed. It contains the following pages:
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Site members. View and manage existing members, and invite new members. To download a list of members, click Export to CSV.
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Sales. View and manage orders, abandoned carts, and discounts.
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Membership plans. View and manage existing Membership plans and create new plans.
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Membership settings. Choose how to approve members and optionally set your entire site to a members-only site.
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Business settings. View and manage your business profile, payments, taxes, checkout, and emails related to Membership.