Selling gift cards is a great way to stimulate growth and reduce costs for your business. Along with physical goods and digital downloads, you can also sell gift cards on your eCommerce store. When enabled, customers can buy an electronic gift card for any amount in a range you specify. The gift card will be delivered to the customer via email when the order status is Paid.

Enable Gift Cards

To enable gift card purchases in Store:

1. In the left panel, click Sell Online, and then click Manage Store.
2. Click Catalog, and then click Gift Cards.
3. Click Create Gift Card.
4. Either click Create Gift Card or click Edit Settings. You have the following options:
   • Name. Type a name for the gift card.
   • Amounts. A gift card is created with several default amounts. When adding a new amount, make sure that it is no less than the average product price in your store.
   • Image. Upload an image to display on the Store. A different image will display in the email confirmation. To change the image in the email confirmation, you need to edit the gift card email template.
   • Description. Type any additional information customers may need to know about gift card use.
   • Categories. Select the category pages you want the gift card to display on. To feature gift cards on the store home page, select the store front page.
   • Expiry period. Select an expiration period. By default, gift cards are set to never expire.
   Note

   Ensure you comply with the laws of the areas where you sell as setting the expiry period may be illegal in some countries or regions.

Disable Gift Cards

To stop selling gift cards:

1. Go to the store control panel, click Catalog, and then click Gift Cards.
2. Change the status of the gift cards to Disabled.

Purchase or Redeem Gift Cards

After purchase, you receive an email with a unique gift card code and instructions on how to use it. The email subject is "Your gift card is ready."

You can forward the email or send the code and store link to another customer.

To redeem the gift card, enter the code from the email in the field at checkout. The field automatically appears in your store after you set up the gift cards.

A gift card balance can be used in several orders until the full amount is redeemed.

View Details of Sold Gift Cards

To view the details of sold gift cards:

1. In the left panel, click Sell Online, and then click Manage Store.
2. Click Catalog, and then click Gift Cards.
3. The statistics are shown on sold gift cards:
   • Revenue. The total revenue earned through gift cards.
   • Redeemed. The total balance that has been spent.
   • Unclaimed. The remaining unused balance that cannot be redeemed (expired or deactivated).
   • Outstanding balance, lifetime. The remaining balance on all gift cards that can still be redeemed.
4. To see the details on each sold gift card, click View and manage all sold gift cards.

Resend Gift Cards

To resend a gift card for those lost, accidentally deleted, or another reason:

1. Go to the store control panel, click Catalog, and then click Gift Cards.
2. Click View and manage all sold gift cards.
3. Next to the gift card you want to resend, click Actions, and then click Resend gift card.

Deactivate Gift Cards

To deactivate gift cards:

1. Go to the store control panel, click Catalog, and then click Gift Cards.
2. Click View and manage all sold gift cards.
3. Next to the gift card you want to deactivate, click the current status and then click Deactivate.
4. To reactivate it, click the current status, and then click Activate.

Send Free Gift Cards

There is no option to issue a free gift card in the store control panel. However, you may buy a gift card from the Store without payment and send the code to a customer.

To issue a free gift card:

1. In the side panel of the editor, click Sell Online, and then click Manage Store.
2. To enable offline payments, click Payment, and then click +Add Manual Payment Method.
3. Type a name for the offline payment method.
4. Click Save.
5. Go the store, add a gift card to your cart, and place an order using the offline payment method.
6. In the store control panel, click My Sales, and then click Orders.
7. Change the order status to Paid. The gift card code will be sent to your email once the status has been changed.
   You can either resend or forward the email or gift card code to your customer.

Edit Gift Card Email Template

The store uses a default template for gift cards that is created to be universal and to fit any business. If you are on a Business or Unlimited plan, you can customize this HTML template so that it meets your specific business needs.

To edit the gift card email template:

1. In the side panel, click Sell Online, then click Manage Store.

2. Click Settings, then select Notifications.

3. Click Edit next to Gift card purchased.

4. Edit the HTML template as necessary, then click Save.

You can preview the template by clicking Preview template or send yourself a test email by clicking Send test email.