We offer two eCommerce solutions, native store and third party eCommerce. In this article we explain the differences between our two solutions to help you determine which one is the best fit for your business.
Native eCommerce brings the full design flexibility of the Website Builder platform into your eCommerce store. It is a great option for those with smaller stores that use Stripe or PayPal as their payment gateway. To learn more about it, see Native eCommerce Overview.
This solution is a good fit for those who want:
Design flexibility. Design a unique shopper experience that stands out with customizable product pages, cart and checkout flow; and by creating your own store template without coding, downloading, or installing anything extra.
Stripe or PayPal. Accept payment for your products using Stripe or PayPal. While, Stripe and PayPal are currently the only payment gateways available, with Stripe you can offer more payment methods, such as bank transfers, buy-now-pay-later, and more.
Native experience. Design, configure, and manage your store using the native Website Builder editor you already know.
Fast launch. With our simple set up flow there is no configuration of multiple apps and plugins. You can have your store up and running in a matter of minutes.
Improved performance. Shoppers will enjoy fast loading product pages and checkout.
Following are features currently available:
Fully customized store and product pages
Product catalog management
Product options and variations
Product categories and subcategories
Cross-store tax settings
Customized shipping rules
Product SEO optimization
Discount and promo codes
Pre-made store templates
Import, export, and update products via CSV
Custom product fields
Store log in for buyers
... And more!
The initial launch of native store has some limitations. We plan to address these in the near future to provide you with an even better eCommerce experience.
Some actions that cannot currently be performed:
Add third-party shipping providers Coming soon!
Subscriptions for products and services Coming soon!
Add an “On sale” label to a product
Print shipping labels
Features Coming Soon
As we continue to invest in native store, we plan to add the following features in the near future:
Automated shipping rates
Subscriptions for products and services
Add third-party shipping providers
.... And more!
As these features are released we will update our documentation so you can learn more about how to use them.
Third Party eCommerce
Third Party eCommerce is a great solution for those with larger stores that need to use advanced eCommerce features. To learn more about it, see New Store Overview.
Third Party eCommerce is a good fit for those who want:
More payment gateways and third party shipping solutions. You need to use local payment gateway and third-party shipping integrations.
Social channel integrations. You want to leverage additional sales channels, such as Facebook Marketplace, Google Shopping, Instagram, and more.
External integrations. You need multiple integrations with external services to run your store, such as integrations with billing software, CRMs, and more.
In store sales. You require an in-store Point of Sale (POS) to synchronize your online and on-premise transactions and inventory.
Can I migrate my third party store to a native store?
Currently, migration from one solution to the other is not supported.
Will third party eCommerce be supported long-term?
Yes, third party eCommerce is a strong partner and many Website Builder customers achieve great results using it.
Are native stores optimized for SEO?
Yes, native stores load quickly, are optimized for mobile, and are rich with content. To best optimize your store for SEO, you can edit the product title, meta description and URL handle of individual products.