You can add Facebook Tracking Pixels to your responsive site to track events. Create your Facebook Tracking Pixel code in the Facebook Pixel tab.

Add Facebook Tracking Pixel

<!-- Facebook Pixel Code --> <script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);
t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}
(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'XXXXXXXXXXXXXXX');fbq('track', 'PageView');
</script>

<noscript>
<img height="1" width="1" style="display:none" 
src="https://www.facebook.com/tr?id=XXXXXXXXXXXXXXX&amp;ev=PageView&amp;noscript=1"/>
</noscript>
<!-- End Facebook Pixel Code -->

1. Per accedere alla sezione Body end HTML, nel riquadro sinistro fai clic su Impostazioni, quindi su Head HTML.
2. Incolla la parte <script> del codice fornito da Facebook nella sezione Body end HTML, quindi fai clic su Salva. Il codice dovrebbe essere simile a quello di seguito.

   

   Nota

   All of the above code is just an example - do not copy this directly into your site. Please be sure to obtain the correct code from Facebook Pixel Code.

3. Incolla anche la parte <noscript> del codice fornito da Facebook nella sezione HTML finale del corpo, quindi fai clic su Salva.

Considerations for Facebook Tracking Pixels

• Similar to Google Tag Manager, Facebook recommends to place the noscript code in the beginning of the body section. This is a workaround they suggests to get around limitations of old web browsers which do not load header code.
• Website Builder has completed extensive testing and the body-end.html section of developer mode works for adding the noscript code.
• For more information about Facebook Pixel Implementation, see this guide.